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Next agreement with J&V for Ladies First
08
Feb '08
Next Inc an emerging leader in the sportswear products industry announced that it has signed a definitive agreement with J&V Brand Management to sell and distribute Ladies First, a branded line of Junior Plus sportswear.

J&V Brand Management is a partnership between Vinnie Brown of the Grammy Award winning rap group, Naughty by Nature, Shakim Compere of Flavor Unit Entertainment, and Johnny Sajnani, President of Johnny Signature Inc.

Johnny Signature Inc. manufactured and distributed "Naughty Gear" for Vinnie's rap band in the 90's, which was one of the first artist driven, hip hop clothing lines at the time. Vinnie and Shakim's relationship go back to the late 80's.

Shakim managed Naughty by Nature and landed their first recording contract with Tommy Boy records in 1990. Shakim is also the career long manager of the multitalented Queen Latifah. The company's goal with Ladies First is to combine our talents to bring the finest female celebrity talent to endorse the brand.

Set to launch spring of 08 with first shipments to retailers scheduled for early to mid March, the line will target specialty stores which is a new tier of distribution for Next, along with specific department stores within Next's established retail distribution network.

The line will boast an aggressive marketing plan handled by well known and recognized celebrities in the urban market who also have cross over appeal. The line has been previewed with severalof the top targeted customers and response has been both strong and encouraging. Production is secured and in the works.


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