Home / Knowledge / News / Fashion / Next agreement with J&V for Ladies First
Next agreement with J&V for Ladies First
Feb '08
Next Inc an emerging leader in the sportswear products industry announced that it has signed a definitive agreement with J&V Brand Management to sell and distribute Ladies First, a branded line of Junior Plus sportswear.

J&V Brand Management is a partnership between Vinnie Brown of the Grammy Award winning rap group, Naughty by Nature, Shakim Compere of Flavor Unit Entertainment, and Johnny Sajnani, President of Johnny Signature Inc.

Johnny Signature Inc. manufactured and distributed "Naughty Gear" for Vinnie's rap band in the 90's, which was one of the first artist driven, hip hop clothing lines at the time. Vinnie and Shakim's relationship go back to the late 80's.

Shakim managed Naughty by Nature and landed their first recording contract with Tommy Boy records in 1990. Shakim is also the career long manager of the multitalented Queen Latifah. The company's goal with Ladies First is to combine our talents to bring the finest female celebrity talent to endorse the brand.

Set to launch spring of 08 with first shipments to retailers scheduled for early to mid March, the line will target specialty stores which is a new tier of distribution for Next, along with specific department stores within Next's established retail distribution network.

The line will boast an aggressive marketing plan handled by well known and recognized celebrities in the urban market who also have cross over appeal. The line has been previewed with severalof the top targeted customers and response has been both strong and encouraging. Production is secured and in the works.

Must ReadView All

Courtesy:  Pratibha Syntex

Apparel/Garments | On 19th Jul 2018

India's Pratibha Syntex aims $200 mn sales revenue by 2020

Pratibha Syntex, with interests in fibre, spinning, knitting and...

Courtesy: Munich Fabric Start

Fashion | On 19th Jul 2018

Over 100 brands to present denims at Bluezone in Sept

Over 100 international brands will present their denim developments...

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Textiles | On 19th Jul 2018

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Kenya will use a Sh6 billion loan from India’s Exim Bank to expand...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search