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Soles4Souls Footwear reaches out to tornado victims
Feb '08
Soles4Souls Inc is used to sending brand new shoes across the planet to help people rebuild from natural disasters. This week, however, the footwear charity doesn't have to look far to find hurting people, as the recent tornadoes in Tennessee, Arkansas, Mississippi, Kentucky, and Alabama killed at least 57 people and caused hundreds of millions of dollars in damages.

"We're completely shocked and dismayed at the level of destruction caused by these winter tornadoes," said Wayne Elsey, Soles4Souls Founder and CEO.

"These storms hit our region extremely hard and we know several people personally who have lost everything: loved ones, their homes, cars, you name it.

We've got to do something right now, and we're sending all of our best shoes from our warehouses for delivery on Saturday," he said.

Elsey and his team are busy coordinating the relief effort and calling on friends and colleagues around the country to assist in the distribution of the new shoes.

They have set up two distribution points in Tennessee: Lafayette and Jackson, in order to distribute 25,000 pairs of new shoes to hurting people.

At 11:00am on Saturday, February 9, staff and volunteers from Soles4Souls and Operation Compassion will be stationed in each city to hand out shoes and other supplies to people cleaning up from the damage.

According to Elsey, Soles4Souls will continue to distribute new footwear through the end of the month in Tennessee and other states.

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