Interviews
Ryka awards contract to 'Frank About Women'
08 Feb '08
2 min read
"Our expertise in the new female reality, matched with Ryka's passion for women's health and well-being, will help us create a campaign that resonates with women who demand high-performance products that fit into their everyday realities."
Based in Winston-Salem, N.C, Frank About Women, a division of Mullen, has become well known for its ability to help clients avoid women's-focused marketing efforts based on stereotypes and, instead, build programs based on qualitative research that provides breakthrough insights into the female psyche.
Based in Winston-Salem, N.C, Frank About Women, a division of Mullen, has become well known for its ability to help clients avoid women's-focused marketing efforts based on stereotypes and, instead, build programs based on qualitative research that provides breakthrough insights into the female psyche.
Frank About Women
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