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PUMA to be the most dominant brand in African football
Feb '08
For the sixth time a PUMA sponsored football team won the African Cup of Nations (ACN): Egypt beat the also PUMA sponsored Lions from Cameroon 1:0 in Sunday's final,extending their record number of titles to six.

“Egypt's victory is the glorious end to a tournament that was incredibly successful for us,” said Jochen Zeitz, PUMA Chairman and CEO.

“Our brand visibility at the African Cup of Nations clearly not only strengthened but expanded our position as one of the top three football brands.

This is a great starting position for the World Cup 2010 in South Africa, where PUMA will once again be the most dominant brand in African football.”

The contract between the Egyptian Football Association and PUMA was signed in January 2006 and PUMA will support the team beyond the World Cup in South Africa until December 31, 2010.

As the official supplier to a dozen national teams across Africa, PUMA was worn by nine of the 16 teams in the tournament. PUMA gained brand visibility throughout 87.5% of the tournament, showing the strongest brand visibility on the pitch.

That being, in 28 out of the 32 games, at least one PUMA team was present, equating to 42 hours of on-pitch action. In the semi-finals, all teams were supplied by PUMA - making PUMA the most prominent brand.

In the light of PUMA's ongoing and long-term commitment for the African football, PUMA and the Fédération Ivoirienne de Football (FIF) also announced a multi-year extension of their

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Courtesy: Aditya Birla

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