Home / Knowledge / News / Fashion / Spike Lee Joint collection launched
Spike Lee Joint collection launched
12
Feb '08
New Era Cap Co Inc, the leading headwear designer and manufacturer, announced that it will be expanding its relationship with renowned filmmaker and devoted New York sports fan Spike Lee with the launch of a new series of exclusive caps dubbed the "Spike Lee Joint" Collection.

The new "Spike Lee Joint" series will feature one new cap design to be released internationally each year. The first in the annual collection ties in the 26 years of New York Yankees championships as the team closes out their tenure in the old Yankee Stadium.

The cap will be released during the 2008 MLB All-Star Game with signings to take place at Yankee Stadium and the New Era Flagship Store in New York City.

"The 2008 MLB All-Star Game will be one of the most historic events in baseball history and it thrills me to be a part of such a momentous event," said Spike Lee.

"Being a native New York sports fan and appreciating the history of New Era and Major League Baseball, it's only right that the first cap represents the New York Yankees."

"We are ecstatic to continue our partnership with such a true New York cultural icon such as Spike Lee, said John DeWaal, VP of Brand Communication at New Era.

"Working with Spike in the past, we were able to see firsthand his creative abilities and passion for caps and we are excited to expand this partnership into a series that honors our unique relationship with him."

The New Era/Spike Lee relationship first began in 1996 when Lee approached New Era to request a one-of-a-kind red New York Yankees fitted.

Although curious, New Era fulfilled Spike's request and sent him the first ever red New York Yankees cap, which subsequently launched their partnership and the beginning of a "new era" of fitted fashion caps.

Since then, Lee has produced three different TV campaigns for New Era and was involved in the 50th Anniversary of the 59FIFTY cap by designing the first ever "Capture The Flag" series limited edition cap.

New Era Cap Co Inc


Must ReadView All

Courtesy: Nine West

Fashion | On 17th Jun 2018

ABG wins bid in Nine West Holdings auction

Authentic Brands Group (ABG), owner of a global portfolio of...

Courtesy: Kreussler

Textiles | On 17th Jun 2018

USDA certifies Kreussler's solvent as biobased

The US Department of Agriculture (USDA) has certified Kreussler's...

Courtesy: ITUC

Textiles | On 17th Jun 2018

Democratic space shrink & corporate greed are rising: ITUC

Shrinking democratic space for working people and unchecked corporate ...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search