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Diane Irvine to become Blue Nile's new CEO
Feb '08
Blue Nile Inc announced that Mark Vadon has assumed the new role of Executive Chairman, and that Diane Irvine has been named the new Chief Executive Officer, effective February 7, 2008.

"I am honored to announce that Diane Irvine, my long-term partner in building Blue Nile, will become Blue Nile's new Chief Executive Officer," said Vadon. "Diane joined me during Blue Nile's first year in business to pursue the dream of building an iconic consumer brand that would transform the fine jewelry market for consumers. We are well on our way to making that dream a reality," said Vadon. "I feel fortunate to have somebody with incredible integrity and vision step into the CEO role. I look forward to working with Diane for years to come."

During Irvine's eight years at Blue Nile, the Company has grown from $14 million in sales to $319 million in sales. Irvine, who began her tenure at Blue Nile as Chief Financial Officer and was then promoted to President, has worked closely with Vadon to build Blue Nile into one of the world's largest internet retailers, as well as one of the most successful brands in the jewelry industry.

Vadon's commitment to creating a great brand is as strong as ever. Recognized as an e-commerce pioneer and as a transformative force in the diamond and fine jewelry industry, Vadon will continue in his new role to provide strategic direction and apply his entrepreneurial expertise to extending Blue Nile's leadership as the Company embarks onits next phase of domestic and international growth. Vadon will continue in his role as Chairman of the Board of Directors.

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