Home / Knowledge / News / Fashion / Dick's to receive signage boards at each MLL venue
Dick's to receive signage boards at each MLL venue
13
Feb '08
Dick's Sporting Goods Inc and Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, have come to terms on a multi-year sponsorship agreement, according to MLL Commissioner David Gross.

"We are quite pleased to have the largest sporting goods retailer in the U.S., Dick's Sporting Goods, on board as an Official Partner of this league," said Gross. "We are also happy to have them join our national broadcasts on ESPN2 as presenting sponsor of the helmet cam."

The use of helmet cams was one of many new features incorporated into the MLL Game of the Week broadcasts on ESPN2 last season. Other features included the use of telestrators and placing microphones on several players during each game. Starting in 2007, all MLL games on ESPN2 games were broadcast in high- definition for the first time.

In additional to their involvement with the ESPN2 broadcasts, Dick's will become the uniform sponsor of the Denver Outlaws, receiving logo placement on Denver's uniform jersey and shorts. Dick's will also receive signage boards at each MLL venue.

As an Official Partner of Major League Lacrosse, Dick's receives the rights to use the MLL and team logos, as well as MLL and team wordmarks in promotional and marketing purposes.

"The sport of lacrosse has grown tremendously throughout the country over the last several years and Dick's Sporting Goods is thrilled to now be a part of that growth through our sponsorship of MajorLeague Lacrosse and the national TV coverage on ESPN2," said Jeffrey R. Hennion, Executive Vice President and Chief Marketing Officer for Dick's Sporting Goods.

Dick's Sporting Goods Inc


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Urmil Arya

Sushila International, a well established textile organisation established ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search