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Global lifestyle brand to launch online store with GSI
Feb '08
The Nautica brand announced the launch of its e-commerce site, Nautica.com, which will sell direct to consumers in the United States over the Internet starting February 12, 2008.

The site will offer apparel and accessories for men, women and kids, with a wide array of classically-styled American sportswear that reflect the brand's heritage.

"We are very excited to launch our e-commerce site, especially at such a momentous time for the brand," said Denise V. Seegal, President & CEO of VF Sportswear Inc. "We are confident that the site will provide a compelling online experience for our consumers."

Nautica is partnering with GSI, the leading provider of e-commerce solutions, to develop and operate an online store at Nautica.com. GSI Commerce will develop and operate facets of the online store including customer service, order processing, and fulfillment.

Empathy Lab, an interactive agency leader, will be responsible for the web design and further development of the web infrastructure.

The site is being launched during Nautica's 25th anniversary year. To commemorate this milestone, special 25th anniversary product, including a limited edition collection of the iconic Deck Shirt, will be available online for spring.

For fall 2008, Nautica will offer a 25th anniversary collection of reissued outerwear that celebrates the original six pieces that were the foundation of the company.

Nautica sells through U.S. retailers, in-store shops, direct retail and outlet stores. Nautica will promote the new site with a mention in print advertising starting with the May 2008 books.


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