Home / Knowledge / News / Fashion / Sports fashion brand Onitsuka Tiger to sparkle with crystals
Sports fashion brand Onitsuka Tiger to sparkle with crystals
14
Feb '08
ASICS Corporation's Japanese heritage and sports fashion brand Onitsuka Tiger has introduced a collection of luxury apparel made with CRYSTALLIZED - Swarovski Elements, a new product brand of the world's leading producer of cut crystal.

Now available in Onitsuka Tiger stores as well as selected department stores and boutiques across the country, this special spring-summer 2008 collection includes women's skirts, men's and women's track tops, T-shirts, wristbands, and caps.

The highlight of the collection is the men's track top showing on its back the famous tiger motif shaped by 2,300 crystal stones in four colors. It's priced at 102,900 yen.

Elaborated in Japan by using heat pressure to apply the crystals, all the items bear the special "Made with CRYSTALLIZED - Swarovski Elements" tag. The simple black and white color theme of the line especially accentuates the precision-cut crystals transforming each piece into a truly exclusive and luxurious sports wear item.

A famous name within the fashion and jewelry industry, Swarovski has collaborated with various designers and brands. The relationship with Onitsuka Tiger started in 2004 when Onitsuka Tiger made a track top for a Swarovski fashion show. Since then the two brands have teamed up for several projects.

In 1949, Kihachiro Onitsuka established Onitsuka Co Ltd, the forerunner of ASICS. An idealist, he wanted the youth to get healthy through sports. Regular consultation with sportsmen and their coaches helped him to make the best sports shoes in Japan. Since then the shoes have played a part in most major Marathons and Olympic games.

ASICS Corporation


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Tim Savage from Pexels

Textiles | On 19th Jun 2018

Da Lat begins construction of $50mn wool yarn factory

Da Lat Worsted Spinning Limited Company has begun construction of a...

Interviews View All

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search