• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Fashion focused footwear delivers highest margins

14 Feb '08
3 min read

“Brands like UGG continued to make wish lists for holiday as many of the copy cat products failed to show up this year. UGG and others made an impact by staying the course. These brands leveraged diverse styling as well as the classics to keep the consumer engaged.”

The Annual 2007 data continues to show that there are some shifting dynamics in the places consumers are shopping for shoes. While brick-and-mortar stores saw minimal to no growth overall, online sales for athletic footwear categories saw double-digit growth.

“Online has become an important destination for consumers to make shoe purchases. Free overnight shipping and free return shipping plus all your favorite brands in one convenient place,” said Cohen.

When asked about the outlook for 2008, Cohen said, “2008 will not be an easy year for growth anywhere. Footwear will have to work very hard to drive impulse.

They will have to find ways to get consumers away from thinking only about replacement of their worn out footwear to desiring new footwear. Impulse most always outweighs budget constraints. Footwear has to be passionate again, just like it was in 2005.”

The NPD Group Inc

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search