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Cherokee in Chile with Falabella's Tottus Stores
Feb '08
Cherokee Inc, a leading licensor and global brand management company, released photos from the recent launch of its Cherokee Brand in Chile with Falabella's Tottus Stores.

Mark Nawrocki, Senior Vice President, Brand Development said, "We are proud of our recent launch in Chile as we continue to execute our 'world brand' strategy for our Cherokee Brand.

While we continue to build our brand with our existing partners, we look forward to our upcoming launches over the next 12 months in Peru with Tottus as well as in Israel with Supersol, Brazil with Pao de Acucar, the Middle East with Al Hokair, and India with Arvind Mills."

Larry Sass, Senior Vice President, Business Development said, "We are pleased with the progress we have made with our 'world branding' strategies as our international retail sales of Cherokee have now annually eclipsed $1.0 billion.

We continue to aggressively pursue partnerships throughout Western Europe, Asia, Africa, Russia and Australia and believe we can develop several new partnerships over the next 12 to 24 months. In addition, we will begin to expand our brand representations to capitalize on international opportunities as well," Sass continued.

Cherokee Inc

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