Back in London for the second season running, the fashion pack piled into Claridge's Ballroom to welcome back Luella.
She didn't disappoint - folky peasant blouses embroidered in cross-stitches, gingham shirtdresses, lawn green corduroy jodhpurs and taffeta and black lace prom dresses.
Accessories also scored high with clutches festooned in streams of colourful silk ribbons and roomy totes that jingled with bells and charms.
Meanwhile, Hakan Rosenius at Asprey took inspiration from Hitchcock girls. There were full-skirted boucle suits in ivory, quilted leather trench coats in chocolate and gunmetal, and skinny modish trousers teamed with a shaggy Mongolian fur jacket.
All this was juxtaposed with looser, more delicate shapes that moved away from the body, like a pretty pale pink dress made from tier upon tier of chiffon petals.
Ashish's heroine was "a strange blend of the soigne and the slut". Atop Perspex L.E.D heels that flashed with every step was a houndstooth coat embellished with knitted cherries, a grey sweatshirt with nipple tassels, a Pearly Queen skirt suit and a series of those signature sequinned dresses in blousey shirt shapes and others with cookie-cutter cut-outs.
Erdem presented eveningwear in Oscar de la Renta proportions - huge skirted ball gowns made from bonded foam were coloured in floral watercolours that looked like they had been smudged with an arm while wet. Some had bustiers or giant funnel collars encrusted in multi-coloured ice-cube sized Swarovski crystals.