Jewelry Channel to shine with $1M Home Shopping Jewelry Auction

20 Feb '08

2 min read

On March 1, 2008, The Jewelry Channel (TJC) will broadcast the nation's first $1M home shopping jewelry auction, The Million Dollar Extravaganza. From 9 PM until midnight Central Standard Time, TJC head of merchandising Sayed Haider and Michele Lau will auction on air and at www.tjc.tv 15 pieces of luxury jewelry, appraised in total at more than $1M, in the network's drop-auction format.

“The Millionaire Extravaganza showcases TJC's commitment to high-quality, high-value luxury jewelry,” said Haider. “We are able to offer these pieces at a significant value to our customers because TJC participates in the life of its gems from the day they are mined to the day they ship to the customer.”

The fifteen jewelry pieces for auction during The Million Dollar Extravaganza include a necklace featuring a 10.52-carat emerald pendant surrounded by 5.6 carats of diamonds, a sapphire-and-diamond bracelet with 18.71 carats of sapphires and a gold necklace featuring an 11.66-carat emerald set off by 14.26 carats of round and pearl-shaped diamonds. These items were hand-picked specifically for The Million Dollar Extravaganza and have never been sold before.

“The Million Dollar Extravaganza addresses an important question in home shopping,” comments TJC President Sri Burugapalli. “That is, will consumers buy high-consideration luxury items on air and online? We anticipate that viewers will tune in to this show in high numbers not only to see the jewelry and bid onthese items, but also to find out the answer to this question and final sale price for these pieces.”

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