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Style Perfect to focus sponsorship revenues
20 Feb '08
3 min read
Nexia Holdings Inc announced that it has formed Style Perfect Inc, a new company whose purpose will be to redirect Nexia's efforts to become a fashion powerhouse. Style Perfect Inc's primary focus will be to generate sponsorship fees for Jared Gold's fashion shows.
The fashion shows are expected to tour the United States in an effort to ramp up online sales, provide additional revenue streams from sponsors, increase retail sales by selling garments at the events, increase brand awareness, and attract celebrity endorsements for the Black Chandelier clothing lines.
Nexia is executing upon its security interest in certain assets of Gold Fusion Laboratories Inc (GFL). All equipment, trademarks, inventories, and other assets held by GFL will be foreclosed upon as partial satisfaction for an over $1 million investment Nexia made in GFL over the last 18 months. Nexia will then divest itself of GFL.
Nexia intends to reinvest these assets into Style Perfect, Inc. Richard Surber, CEO of Nexia Holdings, Inc., said, “Nexia will focus heavily on website sales of Black Chandelier products and believes that it is possible to generate millions of dollars in sponsorship fees for promoting our sponsors' products, while simultaneously exposing our own brands to potential consumers.
“In recent months, our marketing team has come to discover that many of the finest companies in the world are looking for more effective ways of spending their marketing dollars. An increasing trend shows that these companies are putting millions of dollars to use by sponsoring events that really connect with consumers with a particular lifestyle.
The fashion shows are expected to tour the United States in an effort to ramp up online sales, provide additional revenue streams from sponsors, increase retail sales by selling garments at the events, increase brand awareness, and attract celebrity endorsements for the Black Chandelier clothing lines.
Nexia is executing upon its security interest in certain assets of Gold Fusion Laboratories Inc (GFL). All equipment, trademarks, inventories, and other assets held by GFL will be foreclosed upon as partial satisfaction for an over $1 million investment Nexia made in GFL over the last 18 months. Nexia will then divest itself of GFL.
Nexia intends to reinvest these assets into Style Perfect, Inc. Richard Surber, CEO of Nexia Holdings, Inc., said, “Nexia will focus heavily on website sales of Black Chandelier products and believes that it is possible to generate millions of dollars in sponsorship fees for promoting our sponsors' products, while simultaneously exposing our own brands to potential consumers.
“In recent months, our marketing team has come to discover that many of the finest companies in the world are looking for more effective ways of spending their marketing dollars. An increasing trend shows that these companies are putting millions of dollars to use by sponsoring events that really connect with consumers with a particular lifestyle.
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