Downy & Gen Art partner with three emerging designers

21 Feb '08

3 min read

Last night, Downy, in collaboration with Gen Art, the leading arts and entertainment organization dedicated to showcasing emerging talent, hosted a fashion event to celebrate the partnership with three emerging designers to begin an interactive journey where fragrance will inspire fashion like never before.

"For years, fashion has inspired fragrance," said style expert Jacqui Stafford. "Perfumers and experts suggest that fragrance has been linked to fashion as far back as the 18th Century.

Now, driven by the inspiration of the new Downy Simple Pleasures Radiance Collection, three designers will give us a glimpse at how the fragrances of the new Collection are inspiring their creative minds to craft beautiful pieces of clothing."

Downy has hand picked three emerging designers Lara Miller of "Lara Miller Ltd.", Khary Septh of "gayle met glenn", and Jerry Miller of "FORM", each with unique styles and inspirations that will bring "radiance" to life.

They have been armed with the task of creating three pieces that are inspired by Downy's new line of liquid fabric softeners, Downy Simple Pleasures Radiance Collection.

"Since Downy has been at the forefront of transforming fabrics for almost 50 years, this partnership shows the brand is taking an important step into moving us into the world of fashion," said Mary Pochobradsky, Marketing Director, North America Downy.

"Now, consumers can play a part in discovering how fragranceinspires fashion as Lara, Jerry and Khary usher us into their world of how the fragrances of the Downy Simple Pleasures Radiance Collection inspire their creative minds to craft pieces of clothing that visibly bring the new product to life."

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