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I Love Shoes dedicated to people with passion for shoes

22 Feb '08
3 min read

Current top picks include: "because the right pair of shoes can make a boring outfit stylish and chic," "because shoes can both inspire and finish a look," and "because high heels are empowering and I love feeling taller than I really am."

"The idea of loving shoes is an international concept shared by women everywhere it transcends cultures and languages," said Rubel.

"We have created an environment where people can share their love of shoes, and we plan to evolve the site with additional functionality to build an interactive community for people and their passion for shoes."

Current site features include a graphic front page with I Love Shoes depicted in global languages. Content includes consumer "vids" (videos) on why they love shoes captured in Payless stores and recently at New York Fashion Week, as well as the latest Payless TV ads.

Payless plans to evolve iloveshoes.com into an interactive platform enabling people to post their own videos, download music, and share content and special features on shoes.

Payless launched its new I Love Shoes campaign with new print ads in Vogue's March edition, which just hit news stands last week, as well as TV ads popping in late Jan.

The retailer launched the new campaign at New York Fashion Week, where it handed out I Love Shoes branded tote bags at its Bryant Park runway shows to unveil the Fall '08 Payless Designer Collections with fashion designers Laura Poretzky for Abaete for Payless and Lela Rose for Lela Rose for Payless. Payless plans to integrate I Love Shoes into all its marketing going forward.

Payless ShoeSource

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