Home / Knowledge / News / Fashion / Jewelry sector to dazzle with Reliance presence
Jewelry sector to dazzle with Reliance presence
Feb '08
After proving its worth in almost all aspects of life, Reliance Industries Limited, has decided to foray into one of the most traditional but lucrative gold jewelry market worth nearly Rs800 billion which is growing at a rate of 10 to 15 percent a year.

Reliance Retail Limited through its jewelry specialty store, Reliance jewels, aims to capture 10 percent of the highly profitable jewelry segment, in which organized retail has just a 3 percent share.

Mr Ashok Kaul, Business Head and Vice President, Reliance Jewels, in an exclusive interview, with Fibre2fashion, told, “We will cater to domestic customers only, as one-fourth consumption of gold across the world is done in India.”

The first stand-alone store of Reliance jewels in Bangalore registered sales beyond company's expectation. In order to grab the projected market share, Reliance Jewels plans to add 300 more jewelry shops across India within the next 3 years.

Further Mr Kaul divulged, “We manufacture fine jewelries made of gold, diamond & platinum. For this purpose we have our in-house production team who will be creating new designs of jewelries. However, partly we will be sourcing from vendors too.”

The Reliance business head seemed so confident when he said, “Our diamond jewelleries will be hallmarked and be certified by an International Labarotary, which no other company has till now. I can assure you, we offer high quality and exquisitely designed gold and diamond jewelleries. Competitive pricing and strong values are our unique selling proposition."

Value added services will be customized jewellery design and purity assurance, the main focus for making our customer base stronger."

"The customer today is very intelligent. What they require, is a good shopping environment coupled with a brand name, and we are going to offer them the same.” a smiling Mr Kaul concluded.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search