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Elizabeth & James to launch spring collection next month
25
Feb '08
Elizabeth and James will launch its Spring collection next month in Canada at Holt Renfrew and other specialty boutiques. Elizabeth and James, the contemporary collection designed by Ashley Olsen and Mary-Kate Olsen in partnership with L'Koral Industries, is a new concept in contemporary sportswear, young and sophisticated with a designer aesthetic. This launch follows the hugely successful Fall 2007 U.S. launch which resulted in unprecedented sell-thru at high-end retailers and specialty boutiques.

The Elizabeth and James collection combines classic aspects of feminine fashion with that of tailored menswear, often offering with the collection to complementary silhouettes - e.g., the "Elizabeth blazer" (tailoured and sexy, with a feminine touch) and the "James blazer" (more of an oversized "boyfriend" style).

An original peacock print flows throughout the Spring collection, sometimes paired with sheer stripes and particularly memorable in a long, flowing dress. Sequins are swirled in a unique colourful pattern and special metal woven fabrics which maintain a rumpled shape lend originality, an element of surprise and a timeless wearability to each piece.

"Ashley and I saw an opportunity to create a contemporary line that focuses on the details-such as buttons, lining and fit-in a different way and really elevate the standards of what is currently available in the marketplace. We have collaborated with Jane Siskin (President of L'Koral) and it's beena lovely experience consulting and designing with her," says Mary-Kate Olsen.


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