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Under Armour as official outfitter for UH Warrior football team
26 Feb '08
3 min read
"Under Armour offers a quality line of football products and our players will be thrilled to wear its apparel," Greg McMackin, head coach, said.
"Additionally, they have successfully positioned themselves as the aggressive new brand in this field, so we will benefit from having them as an apparel and footwear supplier as well as a marketing partner."
Under Armour has incorporated coaches, facilities and former players from some of its other partnerships in its previous marketing and advertising campaigns, including "Protect This House" and "Click-Clack."
Past commercials have featured coaches Steve Spurrier (University of South Carolina), Ralph Friedgen (University of Maryland) and Tommy Tuberville (Auburn University). "This is certainly a landmark deal for UH Athletics," said Carl Clapp, interim athletic director.
"It will provide our football student-athletes with quality game and practice products, while also providing UH with an outstanding marketing partner.
The revenue that Under Armour has committed will enhance our financial situation and we are thrilled to be aligned with such an exciting and progressive company."
Under Armour, the originators of performance apparel, has transitioned athletes into moisture-wicking apparel since 1996.
"Additionally, they have successfully positioned themselves as the aggressive new brand in this field, so we will benefit from having them as an apparel and footwear supplier as well as a marketing partner."
Under Armour has incorporated coaches, facilities and former players from some of its other partnerships in its previous marketing and advertising campaigns, including "Protect This House" and "Click-Clack."
Past commercials have featured coaches Steve Spurrier (University of South Carolina), Ralph Friedgen (University of Maryland) and Tommy Tuberville (Auburn University). "This is certainly a landmark deal for UH Athletics," said Carl Clapp, interim athletic director.
"It will provide our football student-athletes with quality game and practice products, while also providing UH with an outstanding marketing partner.
The revenue that Under Armour has committed will enhance our financial situation and we are thrilled to be aligned with such an exciting and progressive company."
Under Armour, the originators of performance apparel, has transitioned athletes into moisture-wicking apparel since 1996.
Under Armour Inc
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