Cate Blanchett shares secret of SK-II in Los Angeles

26 Feb '08

3 min read

Luxury skincare line SK-II, held an intimate luncheon at the Sunset Towers in Hollywood to celebrate Cate Blanchett's global ambassadorship and the brand's new 2008 campaign.

Blanchett, closing out on a busy awards season with multiple nominations for her roles in "Elizabeth: The Golden Age" and as Bob Dylan in "I'm Not There," shared the secret of SK-II with guests over lunch and an afternoon of pampering SK-II treatments.

SK-II, which has enjoyed a loyal following in Japan for almost 30 years, signed Blanchett as a global ambassador in October 2007.

Attendees received a sneak preview of SK-II's new launch for spring, Cate's Essentials Collection, which includes three of the products through which Blanchett first discovered and thereby became a loyal user of the brand.

The Collection includes Facial Treatment Essence, the cornerstone of the brand, Facial Treatment Repair C and Facial Treatment Masks.

These three products contain the highest concentration of SK-II's signature ingredient, Pitera, within the brand's offerings.

Blanchett, who was introduced to SK-II by a friend and make-up artist, has been using the brand for seven years and notes, "Throughout my career, I have only accepted roles that I am passionate about, and my partnership with SK-II is no different. I truly believe I already played this role as an ambassador long before SK-II caught up with me."

To capture Cate's authentic beauty, acclaimed photographer Michael Thompson used minimal styling and make-up to create a simple, yet visually stimulating black-and-white portrait of the actress.

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