Interviews
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Secrets to Developing a Successful Private Label
28 Feb '08
2 min read
Young will provide examples of successful and not so successful companies and link the process between manufacturing and marketing. The creative process and decisions leading up to developing a private label will also be discussed.
Carolyn Bojanowski, Director of Brand Marketing for Sephora, will give a brief PowerPoint presentation highlighting the success of Sephora and will provide merchandising and advertising examples in order to give insights into marketing strategies that may work and can be easily implemented by small manufacturers.
Secrets to Developing a Successful Private Label is scheduled for Monday, July 14, 2008 from 1:00-2:00 pm in the Madison Conference room located inside the Packaging Pavilion on the Cosmoprof North America show floor. Phillip Russo, Publisher of Private Label Magazine, will serve as the moderator of this panel.
Carolyn Bojanowski, Director of Brand Marketing for Sephora, will give a brief PowerPoint presentation highlighting the success of Sephora and will provide merchandising and advertising examples in order to give insights into marketing strategies that may work and can be easily implemented by small manufacturers.
Secrets to Developing a Successful Private Label is scheduled for Monday, July 14, 2008 from 1:00-2:00 pm in the Madison Conference room located inside the Packaging Pavilion on the Cosmoprof North America show floor. Phillip Russo, Publisher of Private Label Magazine, will serve as the moderator of this panel.
Cosmoprof North America
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