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Hussein Chalayan as Creative Director for PUMA
28 Feb '08
3 min read
“I feel that the collaboration with PUMA both for the PUMA Sport Fashion and Lifestyle lines as the creative director and on the existing Chalayan brand is a revolutionary model for a partnership,” said Hussein Chalayan.
“Combining PUMA's infrastructure and technological platform with PPR facilities, we will be able to turn experimental ideas into reality both for the PUMA and the Chalayan lines. Hopefully, people will have the means to access real products evolving from our processes rather than only seeing them in shows and events.”
The collaboration will put an emphasis on PUMA's more fashion forward ranges, as it continues to post growth in its performance categories football, motorsport, running and sailing.
The Hussein Chalayan brand will become part of the PUMA Group, joining sportlifestyle brand PUMA and outdoor lifestyle brand Tretorn, which was acquired by PUMA in 2001.
Cyprus born Chalayan spent his early years in Northern Cyprus. He graduated from Central Saint Martins School of Art with an honours degree in fashion.
He has been named “British Designer of the Year” twice for his innovative collections and performance-based fashion productions. Known for pushing the boundaries of fashion with technology, Chalayan's talent goes beyond fashion with many of his pieces considered works of art.
In 2003, he directed his first short film Place to Passage which was screened in the Truman Brewery in London. He has continued his career in film with pieces such as Absent Presence and Compassion Fatigue. With the former, Hussein Chalayan represented Turkey at the 51st Venice Biennale in 2005.
As an artist, designer and filmmaker, Chalayan has a passion for culture and life taking inspiration from philosophy, architecture and anthropology.
“Combining PUMA's infrastructure and technological platform with PPR facilities, we will be able to turn experimental ideas into reality both for the PUMA and the Chalayan lines. Hopefully, people will have the means to access real products evolving from our processes rather than only seeing them in shows and events.”
The collaboration will put an emphasis on PUMA's more fashion forward ranges, as it continues to post growth in its performance categories football, motorsport, running and sailing.
The Hussein Chalayan brand will become part of the PUMA Group, joining sportlifestyle brand PUMA and outdoor lifestyle brand Tretorn, which was acquired by PUMA in 2001.
Cyprus born Chalayan spent his early years in Northern Cyprus. He graduated from Central Saint Martins School of Art with an honours degree in fashion.
He has been named “British Designer of the Year” twice for his innovative collections and performance-based fashion productions. Known for pushing the boundaries of fashion with technology, Chalayan's talent goes beyond fashion with many of his pieces considered works of art.
In 2003, he directed his first short film Place to Passage which was screened in the Truman Brewery in London. He has continued his career in film with pieces such as Absent Presence and Compassion Fatigue. With the former, Hussein Chalayan represented Turkey at the 51st Venice Biennale in 2005.
As an artist, designer and filmmaker, Chalayan has a passion for culture and life taking inspiration from philosophy, architecture and anthropology.
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