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Action sport retailer appoints new CFO
29
Feb '08
Canada's leading action sport retailer West 49 Inc announced the promotion of Rhonda Allen to Chief Financial Officer and Corporate Secretary, effective March 3, 2008.

"This internal promotion is demonstrative of the depth of talent within our finance and administrative teams," said Sam Baio, Chief Executive Officer of West 49 Inc. "Since joining West 49 Inc., Rhonda has been a great asset to our team. Her strategic thinking and proven leadership skills, combined with her financial prowess and industry experience will continue to serve the Company well as she steps into the Chief Financial Officer role."

Rhonda Allen is a Certified Management Accountant with more than 11 years of accounting and finance experience in the retail and service industry. As Chief Financial Officer, Ms. Allen will oversee and have responsibilities for all financial operations. Before joining West 49 Inc. as Director, Finance in 2006, Ms.

Allen held increasingly senior positions at the Hudson's Bay Company, where, as the Director, Specialty Finance she led the accounting department for Home Outfitters and Designer Depot. Prior to this she was the Director, Managed Services Finance where she led the accounting team for the Credit Card Division, Loyalty Management and Logistics. Ms. Allen has a Bachelor of Commerce from the University of Toronto.

About West 49 Inc


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