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Spanish Grupo Eroski to work closely with Cherokee team
Mar '08
Cherokee Inc announced that it has signed an exclusive international license agreement for its Cherokee brand with Grupo Eroski, one of Spain's largest retailers. The multi-year agreement covers a wide range of categories including men's, women's and children's clothing, footwear, accessories and other categories. Eroski operates more than 1,100 supermarkets and hypermarkets throughout Spain and the Balearic and Canary Islands.

Its supermarkets operate under the monikers EROSKI/center and EROSKI/city, and its hypermarkets use the banner EROSKI. The driving force behind EROSKI's activity is their response to the requirements and purchasing habits of customers, to provide them with a great variety of establishments.

Although EROSKI started operating local shops and hypermarkets, over time they have also developed other establishments to complement those of food distribution: travel agencies, leisure and sports shops, perfumeries, service stations, opticians, Solutions spaces (sales of real estate, insurance and financial products and money remittance agencies), Internet travel sales, and leisure and culture shops.

Ana Cueves, Textile Commercial Director for Grupo Eroski, said, "The Cherokee brand is having tremendous success around the world. We are very excited to license Cherokee and believe that it will become one of the premier family brands in Spain. We will be working closely with the Cherokee team and look forward to much success."

Mark Nawrocki, Senior Vice President, Brand Development stated, "Grupo Eroski is the premier retailer in Spain and we are pleased to partner with them in the development of the Cherokee brand. We look forward to working closely with their teams."

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