Interviews
News Flash
Nuance opens 24th cosmetic store at Singapore's Changi Airport
04 Mar '08
3 min read
The beauty treatment comes complimentary when customers purchase any La Prairie item. Nuance-Watson also introduced the “Michael Edwards Fragrance Finder” kiosk which is an award-winning online application that aids in fragrance recommendation.
Despite the space restraints of the airport environment Nuance-Watson has fully embraced the shop-in-shop concept. It has also launched a beauty concierge service counter at both the T3 Mega and South-gate stores to provide value-added services such as personal shopping, gift-wrapping and provision of beauty tips. More than 25 beauty consultants, on top of a beauty concierge, are available at any one time during operating hours to attend to customers.
Taking note of the proven growth potential of cosmetics, especially with the emergence of the Chinese travellers and their devotion to skincare, Nuance-Watson has allocated more space, 70 per cent of its total surface, to cosmetics. Cosmetics contribute about half of total sales versus what it was five years ago, when it was about 42 percent.
Broadening the portfolio:
With the aim of broadening its product range, Nuance-Watson added a number of non-beauty outlets to its portfolio earlier this year, thereby complementing the Perfumes & Cosmetics offer.
These include the first “Marc O'Polo” premium casual-wear boutique in Asia-Pacific (also the first store out of Europe), the first ever “FIFA Official Store” in the world, a Samsonite store, an “Amazing Grace” destination concept store specializing in ethnic Asian souvenirs and apparel, as well as Tosto, an Italian-inspired deli.
Despite the space restraints of the airport environment Nuance-Watson has fully embraced the shop-in-shop concept. It has also launched a beauty concierge service counter at both the T3 Mega and South-gate stores to provide value-added services such as personal shopping, gift-wrapping and provision of beauty tips. More than 25 beauty consultants, on top of a beauty concierge, are available at any one time during operating hours to attend to customers.
Taking note of the proven growth potential of cosmetics, especially with the emergence of the Chinese travellers and their devotion to skincare, Nuance-Watson has allocated more space, 70 per cent of its total surface, to cosmetics. Cosmetics contribute about half of total sales versus what it was five years ago, when it was about 42 percent.
Broadening the portfolio:
With the aim of broadening its product range, Nuance-Watson added a number of non-beauty outlets to its portfolio earlier this year, thereby complementing the Perfumes & Cosmetics offer.
These include the first “Marc O'Polo” premium casual-wear boutique in Asia-Pacific (also the first store out of Europe), the first ever “FIFA Official Store” in the world, a Samsonite store, an “Amazing Grace” destination concept store specializing in ethnic Asian souvenirs and apparel, as well as Tosto, an Italian-inspired deli.
The Nuance Group
Popular News
Leave your Comments
Editor’s Pick
Christian Guinet
French Textile Equipment Manufacturers’ Association (UCMTF)
Yohan Lawrence
Joint Apparel Association Forum (JAAFSL)
Dr. Sameer Sood
National Institute of Fashion Technology
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
