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Wal-Mart reports improvement in apparel sales in Feb
07 Mar '08
3 min read
In the United Kingdom, ASDA's sales strengthened in February and exceeded management's expectations, with solid results from seasonal sales for Valentine's Day and Mother's Day events.
ASDA's strong focus on rollbacks is proving very effective in a market where disposable income is down, with the rollbacks driving further growth in weekly customer traffic. ASDA's traffic has increased by one million in the February period when compared to February last year.
Wal-Mart Brazil continued its trend of solid comparable sales growth, with real comps in the high single digits. This was driven by double-digit comparable sales growth in our soft discount and cash and carry formats.
Pharmacy and soft lines were highlights for the southeast and northeast regions. In the southern region, sales were strong in house wares, electronics and soft lines.
In Canada, the positive sales trend evident in the fourth quarter continued this period, with strong sales growth in electronics.
Spring apparel and Easter goods are selling well. February sales were stronger in western and eastern Canada, with softness in Ontario, a province with more pronounced effects from the slowdown in the economy.
Sales at Wal-Mart Mexico were driven by increases in customer traffic at stores, clubs and restaurants. Superama and Sam's Club performed well, with the best overall sales performance occurring in southern and central Mexico. Suburbia and the VIPs restaurants continue to lag the rest of our formats in Mexico.
"Comparable store sales without fuel for the March five-week period in the United States are estimated to be between flat and two percent," said Tom Schoewe, executive vice president and chief financial officer.
"With consumers increasingly concerned about their personal financial status and a higher cost of living, we will continue our commitment to price leadership across all categories." The March five-week period runs from March 1, 2008 through April 4, 2008.
ASDA's strong focus on rollbacks is proving very effective in a market where disposable income is down, with the rollbacks driving further growth in weekly customer traffic. ASDA's traffic has increased by one million in the February period when compared to February last year.
Wal-Mart Brazil continued its trend of solid comparable sales growth, with real comps in the high single digits. This was driven by double-digit comparable sales growth in our soft discount and cash and carry formats.
Pharmacy and soft lines were highlights for the southeast and northeast regions. In the southern region, sales were strong in house wares, electronics and soft lines.
In Canada, the positive sales trend evident in the fourth quarter continued this period, with strong sales growth in electronics.
Spring apparel and Easter goods are selling well. February sales were stronger in western and eastern Canada, with softness in Ontario, a province with more pronounced effects from the slowdown in the economy.
Sales at Wal-Mart Mexico were driven by increases in customer traffic at stores, clubs and restaurants. Superama and Sam's Club performed well, with the best overall sales performance occurring in southern and central Mexico. Suburbia and the VIPs restaurants continue to lag the rest of our formats in Mexico.
"Comparable store sales without fuel for the March five-week period in the United States are estimated to be between flat and two percent," said Tom Schoewe, executive vice president and chief financial officer.
"With consumers increasingly concerned about their personal financial status and a higher cost of living, we will continue our commitment to price leadership across all categories." The March five-week period runs from March 1, 2008 through April 4, 2008.
Wal-Mart Stores Inc
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