Home / Knowledge / News / Fashion / American Living receives good initial customer response
American Living receives good initial customer response
Mar '08
J. C. Penney Company Inc comparable store sales decreased 6.7 percent for the four weeks ended March 1, 2008, compared with guidance for a low-single digit decrease. In last year's February period, comparable store sales increased 1.5 percent. Total sales in February decreased 4.4 percent.

For the month, women's and children's apparel and family footwear were the best performing merchandise divisions. American Living, JCPenney's updated classic traditional lifestyle brand, which was launched in approximately 600 stores, jcp.com and catalogs on Feb. 24th, has enjoyed a good initial customer response and Sephora Inside JCPenney, now in 64 stores, continues to generate very strong results. Geographically, the best performance was in the northwest region of the country. Home categories and the southeast region continue to experience the softest results.

March Sales Outlook:
Management's guidance for the five-week period ending April 5, 2008, is for a low-single digit decrease in comparable store sales. This is compared to an 11.0 percent increase in last year's period. Total sales for the March period are expected to be about flat, and will benefit from the opening of 10 new and relocated stores at the beginning of the March period.

2008 JCPenney Analyst Meeting:
J. C. Penney Company, Inc. will host its 2008 Analyst Meeting on April 15 and 16, 2008, at the Mandarin Oriental Hotel in New York City.

The meeting will begin with a reception and dinner on the evening of April 15th, from 6:30 p.m. until 9:00 p.m., including a presentation by Myron E. (Mike) Ullman, III, JCPenney's Chairman and Chief Executive Officer, on the Company's Long Range Plan strategies, followed by Q&A. On April 16th, JCPenney's Senior Management will present the Company's key strategies and initiatives for 2008 as well as provide further detail about Long Range Plan execution and financial targets.

Presentations will begin at 8:00 a.m. and will conclude prior to noon, followed by a store tour at JCPenney's Garden State Plaza store in Paramus, NJ, which is home to one of the Company's American Living concept shops as well as a Sephora Inside JCPenney. For more information about the Analyst Meeting, or to register online, please visit the Company's investor relations website.

J. C. Penney Company Inc

Must ReadView All

Courtesy: Nine West

Fashion | On 17th Jun 2018

ABG wins bid in Nine West Holdings auction

Authentic Brands Group (ABG), owner of a global portfolio of...

Courtesy: Kreussler

Textiles | On 17th Jun 2018

USDA certifies Kreussler's solvent as biobased

The US Department of Agriculture (USDA) has certified Kreussler's...

Courtesy: ITUC

Textiles | On 17th Jun 2018

Democratic space shrink & corporate greed are rising: ITUC

Shrinking democratic space for working people and unchecked corporate ...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Urmil Arya

Sushila International, a well established textile organisation established ...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search