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BeautyBank & HSN to launch Made-for-Television Beauty Brand
07
Mar '08
BeautyBank, a subsidiary of The Estée Lauder Companies Inc and HSN, an operating business of IAC announced plans to launch a first-to-market beauty brand specifically developed for television retail.

BeautyBank has developed the brand exclusively for distribution on HSN and HSN.com. The venture between BeautyBank and HSN is the first of its kind between a prestige beauty company and a television retail destination.

The brand will utilize strong visual elements paired with innovative demonstration techniques and will incorporate proprietary BeautyBank technology and ingredients. The brand is expected to launch on HSN in July 2008.

BeautyBank, launched in 2004, is the entrepreneurial arm of The Estée Lauder Companies. The first venture for BeautyBank was the strategic alliance to create a cosmetics department for Kohl's Department Stores.

The company has also collaborated with Coach and has launched an exclusive fragrance in Coach freestanding stores. Today's announcement marks The Estée Lauder Companies first foray into an exclusive deal with HSN.

"The primary mission of BeautyBank is to seek out and create original brands and business opportunities in alternative channels", said Jane Hudis, President of BeautyBank.

"We have watched the amazing transformation of HSN under Mindy Grossman's leadership and feel she has created a vibrant, dynamic network, with a loyal and expanding consumer base, ideal as the launching pad of our new brand. We are just thrilled to be a key part of her growth plan for HSN and proud to be a part of this new movement."


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