BeautyBank & HSN to launch Made-for-Television Beauty Brand
07 Mar '08
2 min read
HSN is an interactive lifestyle network and retail destination, offering a cultivated assortment of exclusive products combined with the "best of breed" in top brand names.
HSN's beauty assortment, which currently comprises approximately 75 brands, is one of the company's fastest growing segments.
Mindy Grossman, CEO of IAC Retailing, which includes HSN, said "Beauty is the most demonstrable category in our business and because of that, lends itself particularly well to our array of multichannel assets, including TV, online, podcasts and assorted multimedia.
Jane Hudis and the team at BeautyBank fully appreciate the power of this media and by developing a brand specifically for it, have demonstrated once again the innovation and forward-thinking that is BeautyBank's hallmark."