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Crocs Inc says no to Costco Wholesale
07 Mar '08
1 min read
Crocs Inc reiterated that it has segmented its distribution strategy in order to maintain price integrity and enhance brand equity. The Company also reiterated that it does not, nor does it have plans to sell its Crocs branded merchandise to Costco Wholesale Corporation.
Ron Snyder, President and Chief Executive Officer of Crocs Inc commented, “We currently have a broad network of retail partners including national department stores, sporting goods retailers, and independent specialty stores that do a terrific job of marketing and selling our products.
We greatly value our customers' business and we are committed to protecting these relationships and our brand image. While there have been rumors and speculation that we are now selling our Crocs-branded footwear to Costco, this is untrue.
We have not sold Crocs-branded products to Costco nor have we authorized any of our customers to sell our products to Costco; however, we have discovered instances where we believe our products were being sold indirectly to Costco and we promptly terminated those relationships upon learning of that behavior.
We are continuing to take aggressive measures to prevent this from happening. I want to reiterate that Costco is not an authorized dealer of Crocs products.”
Ron Snyder, President and Chief Executive Officer of Crocs Inc commented, “We currently have a broad network of retail partners including national department stores, sporting goods retailers, and independent specialty stores that do a terrific job of marketing and selling our products.
We greatly value our customers' business and we are committed to protecting these relationships and our brand image. While there have been rumors and speculation that we are now selling our Crocs-branded footwear to Costco, this is untrue.
We have not sold Crocs-branded products to Costco nor have we authorized any of our customers to sell our products to Costco; however, we have discovered instances where we believe our products were being sold indirectly to Costco and we promptly terminated those relationships upon learning of that behavior.
We are continuing to take aggressive measures to prevent this from happening. I want to reiterate that Costco is not an authorized dealer of Crocs products.”
Crocs Inc
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