Interviews
Gold Expressions show arrives in Dubai
10 Mar '08
5 min read
The rise in demand reveals that consumers have become accustomed to gold at higher prices. Even though the price is rising, consumers in the Middle East continue to buy gold jewellery.”
Mr. Ian MacDonald, Executive Director, Gold, Dubai Multi Commodities Centre, said, “Dubai Government, through the Dubai Multi Commodities Centre, is a major stakeholder in the success of the gold jewellery sector and our goal is to integrate refining, manufacturing and trading of gold whilst ensuring that the industry abide by the highest international standards.
This initiative brings to Dubai some of the best examples of gold jewellery design which will be greatly beneficial in generating new ideas for our local jewellers.
"We extend assistance by enhancing the capital base and providing physical, financial and market infrastructure to participants operating along the commodities value chain.”
"Italian jewellery enjoys wide prestige and is very much appreciated in the Emirates, being the first Italian product exported to the country", says Dr. Ferninando Fiore, Italian Trade Commissioner in Dubai.
"In the first 11 months of 2007, export of Italian jewellery to the UAE amounted to 556.3 million Euro, a +37.2% increase in comparison to the same period in 2006."
Italy's leadership in the jewellery sector has been achieved thanks to the strong expansion drive in the international markets, excellent product quality and the successful integration of manufacturing procedures.”
“When we talk about product quality, we refer specifically to the quality of Italian design. The results fully satisfy all requisites of taste, performance, comfort and safety.
The high level of design knowhow is expressed through the quality of materials used, respect for international standards, careful selection processes and application of precise production technologies.
Quality and style are essential factors in the jewellery sector and are strategic pressure-points for manufacturing companies as well as for local importers and end-consumers", he added.
The Gold Expressions concept was first launched in 2004 following global consumer research insights which identified an appetite for more contemporary innovative and versatile gold jewellery.
The key to the project's success over the last 5 years has been the combination of consumer research and trends forecast briefings. The WGC research provides an insight into the lifestyles, values, purchasing habits and jewellery preferences of the gold jewellery consumer.
Since the launch of the first gold expressions collection, the project has evolved from a trade-oriented project – showcasing the collection at the important trade shows in key markets around the globe to a consumer facing recognizable brand.
Following the launch of Gold Expressions 2008 in Dubai, the collection will travel to other important markets for gold, including the Japan, China, USA, India and Hong Kong.
Alongside this, trade and consumer promotional activities will be undertaken by WGC to commercialize the collection in markets it will visit. WGC believes that promotion of such innovative products and designs will fuel consumer growth for the entire gold jewellery category.
Mr. Ian MacDonald, Executive Director, Gold, Dubai Multi Commodities Centre, said, “Dubai Government, through the Dubai Multi Commodities Centre, is a major stakeholder in the success of the gold jewellery sector and our goal is to integrate refining, manufacturing and trading of gold whilst ensuring that the industry abide by the highest international standards.
This initiative brings to Dubai some of the best examples of gold jewellery design which will be greatly beneficial in generating new ideas for our local jewellers.
"We extend assistance by enhancing the capital base and providing physical, financial and market infrastructure to participants operating along the commodities value chain.”
"Italian jewellery enjoys wide prestige and is very much appreciated in the Emirates, being the first Italian product exported to the country", says Dr. Ferninando Fiore, Italian Trade Commissioner in Dubai.
"In the first 11 months of 2007, export of Italian jewellery to the UAE amounted to 556.3 million Euro, a +37.2% increase in comparison to the same period in 2006."
Italy's leadership in the jewellery sector has been achieved thanks to the strong expansion drive in the international markets, excellent product quality and the successful integration of manufacturing procedures.”
“When we talk about product quality, we refer specifically to the quality of Italian design. The results fully satisfy all requisites of taste, performance, comfort and safety.
The high level of design knowhow is expressed through the quality of materials used, respect for international standards, careful selection processes and application of precise production technologies.
Quality and style are essential factors in the jewellery sector and are strategic pressure-points for manufacturing companies as well as for local importers and end-consumers", he added.
The Gold Expressions concept was first launched in 2004 following global consumer research insights which identified an appetite for more contemporary innovative and versatile gold jewellery.
The key to the project's success over the last 5 years has been the combination of consumer research and trends forecast briefings. The WGC research provides an insight into the lifestyles, values, purchasing habits and jewellery preferences of the gold jewellery consumer.
Since the launch of the first gold expressions collection, the project has evolved from a trade-oriented project – showcasing the collection at the important trade shows in key markets around the globe to a consumer facing recognizable brand.
Following the launch of Gold Expressions 2008 in Dubai, the collection will travel to other important markets for gold, including the Japan, China, USA, India and Hong Kong.
Alongside this, trade and consumer promotional activities will be undertaken by WGC to commercialize the collection in markets it will visit. WGC believes that promotion of such innovative products and designs will fuel consumer growth for the entire gold jewellery category.
World Gold Council
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