Home / Knowledge / News / Fashion / Kmart Style Showoff contest web site goes online
Kmart Style Showoff contest web site goes online
11
Mar '08
Kmart announced that the Style Showoff contest web site, Kmart.com/style is now live! The site is kicking off Kmart's nationwide search for the country's next style guru to serve as a fashion ambassador for the brand.

Customers wishing to show off their signature looks will be judged by a celebrity panel on both style and substance. Anyone 18 years or older can illustrate their fashion sense by uploading a photo of themselves in their uniquely created ensemble onto the web site.

Each uploaded image will require a brief style statement of 50 words or less, explaining the inspiration for their design. The contestant's creativity will be categorized and judged within four style segments: casual, classic, trendy or sporty.

"We are looking for someone with creativity and their own unique style," said Kiersten Geiger of Glamour Magazine. The winner's entry should really showcase the ambassador's ability to work with Kmart as they make the stores a fashion destination for mixing it up head-to-toe."

"Our signature at the design center is the ability to create fashions that are both original, trendy and fashion forward," adds Lisa Schultz, Executive Vice President of Apparel Design at Sears Holdings.

We believe this campaign will not only help cultivate talent, but also enhance our ability to tap into the creativity and design savvy that we know exists in the market."

The lucky (and stylish) customer will receive a once-in-a-lifetime chance to appear in Kmart's national advertising campaigns as well as spend a day working with the brand's private label designers in their Soho-based design center.


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search