Tommy store at Fifth Avenue to be true flagship for brand
12 Mar '08
2 min read
We are incredibly excited that following a long search, we have secured the perfect location for this very important initiative."
"The New York store will be a true flagship for the brand with global exposure and impact," states Tommy Hilfiger. "It is also a very important strategic move in our efforts to further redefine and elevate the brand's positioning in the US market, a process which is well underway since our privatization in 2006.
We intend to escalate the rate of new store openings over the years to come. We believe that the balance between these select new retail locations and the nationwide presence at wholesale via our strategic alliance with Macy's will firmly anchor the brand in America for many years of growth."