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Reliance re-launches Vimal showroom in Chennai
13 Mar '08
3 min read
2. Vimal White – A premium and trendy range of apparel, this sub-brand would enjoy premium pricing and would appeal to those who would like to cut a trendy image. A distinctive range of formals with innovations in dressing ensures that the trendiness of the range comes through.
3. Vimal Black – This is the top-end sub-brand that retails only exclusive finely crafted apparel, designed in the Italian fashion, inspired by the thoughts and guidance of Italy's well-known fashion designer and President of the 'Made in Italy' committee, Maurizio Bonas. This line of super-premium apparel appeals to those who wish to convey a statement of luxury and elegance.
These sub-brands would be available in the new exclusive Vimal showrooms and in all the other stores stocking Vimal. However, Vimal Black would be available only at the exclusive Vimal showrooms.
Commenting on the occasion of Chennai store, Smt. Nita Ambani congratulated all members of the Vimal team 'for outstanding team work”. Smt. Nita Ambani has been involved with all aspects relating to re-launch, store design, branding and customer experience in Vimal re-launch.
“We are all very proud of this moment of reviving the Vimal brand and offer consumers in Chennai a brand which will once again regain the market leadership it enjoyed and top-of-the-mind recall,” she added. Added Mr Padmanabhan, COO, Vimal.
“The moment of truth for any brand is the experience of the customer at the retailtouch point. We at Vimal have taken a lot of care in designing the stores and ensuring that the layout and product display provide a delightful experience to the customers.”
In October after the successful re-launch of its iconic textile brand, Vimal with a new look, new logo and new offerings, three showrooms were opened in Ahmedabad, Bangalore and Mumbai and will open three more showrooms this month including Kochi and Bangalore. In phase two starting in the next financial year Vimal will launch another 18 stores.
3. Vimal Black – This is the top-end sub-brand that retails only exclusive finely crafted apparel, designed in the Italian fashion, inspired by the thoughts and guidance of Italy's well-known fashion designer and President of the 'Made in Italy' committee, Maurizio Bonas. This line of super-premium apparel appeals to those who wish to convey a statement of luxury and elegance.
These sub-brands would be available in the new exclusive Vimal showrooms and in all the other stores stocking Vimal. However, Vimal Black would be available only at the exclusive Vimal showrooms.
Commenting on the occasion of Chennai store, Smt. Nita Ambani congratulated all members of the Vimal team 'for outstanding team work”. Smt. Nita Ambani has been involved with all aspects relating to re-launch, store design, branding and customer experience in Vimal re-launch.
“We are all very proud of this moment of reviving the Vimal brand and offer consumers in Chennai a brand which will once again regain the market leadership it enjoyed and top-of-the-mind recall,” she added. Added Mr Padmanabhan, COO, Vimal.
“The moment of truth for any brand is the experience of the customer at the retailtouch point. We at Vimal have taken a lot of care in designing the stores and ensuring that the layout and product display provide a delightful experience to the customers.”
In October after the successful re-launch of its iconic textile brand, Vimal with a new look, new logo and new offerings, three showrooms were opened in Ahmedabad, Bangalore and Mumbai and will open three more showrooms this month including Kochi and Bangalore. In phase two starting in the next financial year Vimal will launch another 18 stores.
Reliance Industries Limited
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