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Hollywood star Rachel Bilson to design Edie Rose for DKNY
Mar '08
DKNY Jeans and Rachel Bilson announce the launch of a new line of clothing that aligns one of the world's most iconic fashion brands with an emerging fashion icon.

Acclaimed actress Rachel Bilson has co-designed an inspired collection of modern classics for the DKNY Jeans Junior's brand.

Edie Rose by DKNY Jeans is a capsule collection of sophisticated, sleek and timeless items that let the individuality of the wearer shine through. Edie Rose for DKNY Jeans debuts in department stores nationwide for Fall 08.

Rachel Bilson says, "I have been passionate about beginning my own collection for some time now. Working with DKNY Jeans, a brand with similar demographics in terms of who I wanted to design for and similar aesthetics, has been really magical. They completely brought all my ideas and designs to life and have been so helpful and supportive with my vision."

"Rachel Bilson is on everyone's best-dressed list, and her look resonates with our customer. Her style is effortless yet edgy and unexpected, which matches the DKNY Jeans Junior's aesthetic perfectly.

Plus, her dedication to the process and her innate eye for design has impressed us all. We are excited about the collaboration," says Kevin Monogue, President of DKNY Jeans.

The Edie Rose by DKNY Jeans collection is inspired by Rachel's dream closet: updated, sleek essentials that one can go to time and time again to create a variety of looks.

Each piece provides a must-have for every category, from the perfect tuxedo jacket, to the coolest shift dress to a favorite pair of jeans.

The line consists of dresses, jackets, jeans, knits and tees in black, white and blue, with pops of rich yellow, inspired by Rachel's favorite scarf.

The line will be affordable for the Junior's customer with prices ranging from $34.00 for a tee to $98.00 for a biker jacket.

DKNY Jeans will support the launch with a comprehensive marketing campaign which includes national print advertising.

DKNY Jeans

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