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DKI to create Men's Better Sportswear Collection for Liz
14 Mar '08
2 min read
Liz Claiborne Inc announced that it has entered into a strategic licensing agreement with Donna Karan International (DKI) to create a new collection of men's sportswear for the "better" market in the US and Canada. Liz Claiborne Inc. currently holds the license to produce, distribute and market DKNY Jeans and Active apparel for men, women, and juniors in the Western Hemisphere.
DKNY Men's will represent the modern yet timeless sensibility of the DKNY brand. It will combine stylish function and versatility, the core of a complete men's lifestyle brand, and will offer an array of product from wovens, knits and trousers to blazers and outerwear. DKNY men's will debut in department stores for Fall 08.
William L. McComb, Chief Executive Officer of Liz Claiborne Inc, commented, "We are excited to expand our successful partnership with Donna Karan International. The launch of DKNY in the men's better market is a major opportunity to build upon our successes with the men's DKNY Jean's business and continue to establish DKNY as a leading men's lifestyle brand. It shows our commitment to the DKNY brand, as well as our growing appetite for the men's segment in Partnered Brands."
Mark Weber, Chairman and CEO of Donna Karan International stated, "This collaboration with Liz Claiborne Inc. will allow DKNY to further develop its expanding global menswear business. It will enable us to provide our department store customers with product that combines outstandingdesign and high quality in the better market segment."
DKNY Men's will represent the modern yet timeless sensibility of the DKNY brand. It will combine stylish function and versatility, the core of a complete men's lifestyle brand, and will offer an array of product from wovens, knits and trousers to blazers and outerwear. DKNY men's will debut in department stores for Fall 08.
William L. McComb, Chief Executive Officer of Liz Claiborne Inc, commented, "We are excited to expand our successful partnership with Donna Karan International. The launch of DKNY in the men's better market is a major opportunity to build upon our successes with the men's DKNY Jean's business and continue to establish DKNY as a leading men's lifestyle brand. It shows our commitment to the DKNY brand, as well as our growing appetite for the men's segment in Partnered Brands."
Mark Weber, Chairman and CEO of Donna Karan International stated, "This collaboration with Liz Claiborne Inc. will allow DKNY to further develop its expanding global menswear business. It will enable us to provide our department store customers with product that combines outstandingdesign and high quality in the better market segment."
Liz Claiborne Inc
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