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Actress Eva Mendes picked for CK Advertising Campaign
18
Mar '08
Calvin Klein Inc, a wholly owned subsidiary of Phillips-Van Heusen Corporation and Calvin Klein Underwear, a division of The Warnaco Group Inc, announced that actress Eva Mendes will be featured in the upcoming Calvin Klein Underwear advertising campaign.

Beginning this fall, the acclaimed actress will be featured in global print and outdoor advertising imagery for the brand and the launch of “Seductive Comfort,” the latest offering from Calvin Klein Underwear.

“The company has such an incredible creative legacy,” said Ms. Mendes. “I'm honored to be associated with such an iconic, world-class brand like Calvin Klein Underwear.”

Calvin Klein Inc and Calvin Klein Fragrances, a division of Coty Inc, also recently announced that Ms. Mendes will be featured in a new Calvin Klein fragrance campaign that also launches in the fall. Further details on that campaign have not been released.

Ms. Mendes has a long-standing relationship with the house of Calvin Klein and has been wardrobed by Calvin Klein Collection many times. She has worked with the line's award-winning Creative Director, Francisco Costa, for events such as the CFDA Fashion Awards, The Whitney Art Party, Fashion Rocks, and last month's Independent Spirit Awards, as well as other personal appearances and premieres.

“We're very pleased that Calvin Klein Inc will be able to capitalize on the benefits of having a beautiful and talented actress like Eva Mendes featured in two campaigns running this fall. She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative,” said Tom Murry, President & COO, Calvin Klein Inc.


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