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Eddie Bauer redesigned website goes online
Mar '08
Building on its legacy of innovation and outstanding customer service, Eddie Bauer has redesigned eddiebauer.com to create an online experience that delivers the ease and interactivity of shopping at one of its stores.

For the past two years, Web designers and programmers at Eddie Bauer have taken direct feedback from hundreds of customers to rebuild the site while bringing the style and quality of the Eddie Bauer brand to life.

With the new Eddie Bauer shoppers can virtually "pick up" items without ever losing their place, see details up close immediately, and determine product availability in real time.

NEW eddiebauer.com highlights:
- Fast Find Navigation: Easy-to-see product categories are listed at the top of the screen, so there's no need to scroll down to find what you need.
- 25% Larger Images: The Eddie Bauer adventure comes to life with bigger, more dynamic photography that captures the clothing and gear in action. A larger, more extensive image library also provides detailed views with multiple product angles, colors, patterns, and advanced auto zoom capability.
- Easy Product Preview: Click on any item anywhere on the website and you can "pick it up" for more information without ever losing your place. More mouse-over technology displays additional product features instantly.
- Real Time Inventory Status: Whether an item is in stock, sold out, or available at a later date, shoppers know when the product will ship even before adding the item to the shopping bag.

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