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Bag Borrow or Steal to promote Sex and the City
18
Mar '08
Bag Borrow or Steal, the nation's leading "borrowed luxury" retailer that allows women to borrow designer handbags and jewelry online announced it has partnered with New Line Cinema to promote the release of the Sex and the City movie, debuting in theaters nationwide on May 30, 2008.

On April 1, Bag Borrow or Steal will launch the "Sex and the City Style Profile" YouTube Contest and the "Sex and the City Purse-onality" Sweepstakes. Both give a grand prize of a glamorous trip for two to New York City to attend the Sex and the City movie premiere in late May.

From April 1- May 9, women can submit a video identifying the Sex and the City character whose style most resembles their own, as represented by their handbags. The first 50 people to enter the "The Sex and the City Style Profile" YouTube Contest will receive a $250 borrowing credit to Bag Borrow or Steal.

The grand-prize winner will also win a $500 borrowing credit to Bag Borrow or Steal to be used however she desires, and space to document her experience in her own dedicated blog on the Bag Borrow or Steal website.

In addition to entering the contest, contestants can enter Bag Borrow or Steal's "Sex and the City Purse-onality" Sweepstakes. During the same duration as the contest, individuals can enter the sweepstakes by visiting Bag Borrow or Steal's website where they will be asked take a quiz to find their "Sex and the City purse-onality."

Sweepstakes entrants will also have the chance to win secondary prizes including a $100 Bag Borrow or Steal borrowing credit, Sex and the City movie posters, the movie's soundtrack, local movie tickets, t-shirts, and more.

Lastly, also within the contest and sweeps duration, for every handbag members borrow, they will receive an extra sweepstakes entry giving them even more of a shot to win.

Bag Borrow or Steal will also launch a Sex and the City style shop on March 18, 2008, which will give women access to a collection of luxury accessories inspired by the four main characters of Sex and the City.


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