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dELiA*s posts Q4 & year end fiscal 2007 results
20 Mar '08
2 min read
Robert Bernard, Chief Executive Officer, commented, "We are generally pleased with our performance during the fourth quarter. We were able to drive a 6% comp store increase with flat merchandise margins in this challenging economic environment. We aggressively changed our promotional cadence during the peak holiday selling period while strengthening our selling culture in the stores.
We were rewarded with substantially improved merchandise margins in January. Inventories were cleaner than last year and on our plan going into February, continuing the margin improvement. On the direct side of our business, quarterly sales were up, notwithstanding our planned circulation cuts and last year's extra week.”
Mr. Bernard continued, “We believe the investments made in 2007 in developing our team and our brands position us for progress towards our 2008 goal of returning to profitable growth.”
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We were rewarded with substantially improved merchandise margins in January. Inventories were cleaner than last year and on our plan going into February, continuing the margin improvement. On the direct side of our business, quarterly sales were up, notwithstanding our planned circulation cuts and last year's extra week.”
Mr. Bernard continued, “We believe the investments made in 2007 in developing our team and our brands position us for progress towards our 2008 goal of returning to profitable growth.”
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dELiA*s Inc
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