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Atlantic City to welcome six retail boutiques
Mar '08
The Water Club, A Signature Hotel By Borgata, announced the major brands that will comprise the hotel's impressive collection of upscale retail stores.

The Shoppes at The Water Club will include signature La Perla, Just Cavalli, Hearts On Fire, Hugo Boss, and Fixation boutiques.

"The Shoppes at The Water Club will complement the cosmopolitan experience the hotel will offer and the luxe lifestyle that defines the property," says Jordan Covell, Executive Director of Retail for The Water Club.

"We are pleased to welcome designer brands such as La Perla and Just Cavalli, who will open their first area boutiques in Atlantic City; the signature Hugo Boss BOSS collection for men; and the very first Hearts On Fire store in North America. Together, these shoppes will offer guests Fifth Avenue at their fingertips."

The debut of The Water Club, a joint venture between Boyd Gaming and MGM MIRAGE will complete Borgata's $600 million master plan development and bring the total investment into the resort destination to $1.7 billion, allowing more guests than ever before to experience the Borgata resort destination.

La Perla, a collection of luxurious intimate apparel, swimwear and ready- to-wear is a natural fit for The Water Club audience.

La Perla is a company built on the deep knowledge of the feminine body, attention to detail and fit of every garment, the fusion of tradition and innovation, Italian identity and quality ethics.

The company's philosophy wants to communicate emotions even before selling the product. The collections that you will find at La Perla are made with the utmost in luxury and fashion, all while having an incredible fit.

Just Cavalli at The Water Club joins the brand's flagship store on Fifth Avenue. Roberto Cavalli's ready-to-wear collection has a sensual, party infused flair similar to The Water Club, making it a perfect fit.

"The Water Club is a great partner for Just Cavalli," says Enrico Di Muccio, Chief Executive Officer of IT Holding USA. "The Water Club Just Cavalli location will be the first in Atlantic City. It is an untapped market for us but we are confident it will be very successful.

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