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Pria wins DHL Fashion Track's Most Popular Designer award

02 Apr '08
3 min read

We help ship everything from samples and colour swatches to finished goods. And we also get involved in imports during the process, such as buttons and tags." – He added.

Pria will be presented with a commemorative plaque and a special offering from DHL for future shipments. The evaluation was done in a transparent manner monitored by fashion experts.

In this pioneering initiative, DHL let the audience of every show, voice their opinions through this groundbreaking initiative, providing instant feedback to designers and creating a platform for Indian fashion stakeholders especially the buyers and sellers.

The respondents had to judge the designs on the basis of three criteria being the likeability, creativity and practicality.

At the end of every show, the DHL Fashion Track cards were dropped at the DHL counters, which will also entitled some lucky respondents the chance to win iPods and trips to the Honk Kong leg of IMG fashion shows, among other prizes.

Every entry pass had a tear away which captured the basic details about the respondent and parameters like Likeability, Uniqueness and Practicality, on which respondents gave points to the designer on a scale of 5.

The DHL Fashion Track will also be carried out across the rest of the associated IMG Fashion Weeks in Asia Pacific and compilation of the same will be available to India too. This will help Indian fashion stakeholders to know how their designs farevis-à-vis designers from other countries.

DHL has a host of innovative solutions tailored specifically for the garment and textile industry such as Fashion First, Import Express, among others.

It assures fast, convenient and reliable delivery of shipments and enables fashion companies to save costs, reduce the purchase order lead-time and respond faster to market demands.

Through its proprietary advanced technology TAS (Trade Advisory Services), DHL offers its customers immediate access to customs clearance information, thereby allowing them to better comply with trade tariffs and regulations before a shipment is sent.

Lakme Fashion Week

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