"L' introduction dell' euro and the globalization of the exchanges – concludes the president Vito Artioli - certainly penalized the Italian businesses, that saw in little years to change the actual competitiveness.
Today, after different periods of crisis, l' Italian offer has repositioned on segments that I am more adapted to the actual competitive levers that remain very appreciated in all of the markets of the north one Europe: design and convenience is still the distinctive stroke of our offer" FASHION MADE IN ITALY consolidated in the time the actual commercial role of fair of strategic importance for the footwear area Italian of Like vital appointment for the operating of the footwear area of the center Europe, particularly of the Germany southern, dell' Austria and of the Switzerland, which, of edition in edition, showed to believe in a show that proposes a selection of products mainly made-in-Italy of large quality.