Home / Knowledge / News / Fashion / Under Armour to sponsor IWLCA's National Coaches Poll
Under Armour to sponsor IWLCA's National Coaches Poll
Apr '08
Under Armour Inc and the Intercollegiate Women's Lacrosse Coaches Association Inc (IWLCA) announced a comprehensive five-year partnership.

As part of the partnership, the IWLCA named Under Armour as their primary corporate sponsor and exclusive athletic product supplier.

Under Armour, a leader in performance apparel and footwear, will be integrated into all facets of the IWLCA's major initiatives including tournaments, academic awards, NCAA polls and coaches' clinics.

The Brand has become the official title sponsor for the Champions Cup, North-South Game and Capital Cup. In addition to on-field sponsorships and presence, Under Armour is the new title sponsor for the IWLCA's National Coaches Poll, and presenting sponsor of the Annual Coaches Meeting and Clinic.

"Since our inception, supporting the growth of women's lacrosse has been an integral anchor-point for our Brand," said Tori Hanna, Director of Women's, Sports Marketing.

"We look forward to taking women's college acrosse to new levels by combining our proven innovation in integrated marketing with the IWLCA's dedication to promoting the game of lacrosse and the education of its coaches."

The partnership also highlights Under Armour and the IWLCA's off-field commitment to college women's lacrosse players.

Through the IWLCA-Under Armour Academic Honor Roll Team and the IWLCA-Under Armour Academic Merit Squad Team, student-athletes will be recognized for their academic accomplishments and outstanding volunteer service in their communities.

"We're honored to partner with Under Armour and have tremendous respect for the brand's on-field authenticity in college women's lacrosse," said Danie Caro, President, IWLCA.

"Under Armour's leading innovation in performance apparel and footwear reflects a cutting-edge brand equipped to create unique marketing opportunities that will generate unprecedented exposure for the IWLCA and our mission."

Under Armour Inc

Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

C Kamatchisundaram

ITME is an occasion not only to receive new leads but also to work on...

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search