True Religion Apparel Inc announced the opening of a new branded retail store in Beachwood Place in Beachwood, Ohio. Located at 26300 Cedar Road, the 1,213 square-foot branded store will offer shoppers the entire True Religion branded collection for men, women and kids, including its signature denim styles, its expanding sportswear line including knits and wovens, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.
Recognized as Northeast Ohio's premier shopping destination, Beachwood Place is comprised of over 900,000 square feet of retail space. Within the last two years, the center completed a remerchandising and renovation and includes a host of premium and luxury brands such as Saks Fifth Avenue, Nordstrom, Lacoste, Coach, and Max Studio.
"Our Beachwood Place store will serve as a great means to grow the True Religion brand in the Midwest," said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. "We believe our expanding assortment of products will strongly resonate with their customer base."
"With the large number of affluent residents in the surrounding area, we are confident that our Beachwood store will deliver the targeted levels of sales volume, customer traffic and overall fit with the True Religion brand," said Michael Buckley, president of True Religion Apparel, Inc. "We are extremely pleased with the prime retail locations we have been finding and look forward tocontinuing to expand our retail base throughout 2008."