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Heidiwood for Anchor Blue to debut on April 15
03
Apr '08
Specialty retailer Anchor Blue announces complete details on their partnership with reality TV icon, Heidi Montag for the launch of her new clothing line "Heidiwood for Anchor Blue." The line, set to hit retail on April 15, is targeted for consumers ages 16-21 and is fun, sexy and affordable.

The Heidiwood collection features key fashion pieces that can be dressed up for "a night on the town" or dressed down for "an afternoon at the mall."

The line includes fashion tops, graphic tees, snappy shorts and skirt, jeans, her signature zebra piece and sexy dresses! The collection also includes an amazing line of iconic handbags and stunning jewelry to complete each outfit and take you from day to evening in a snap!

Heidi, who stars in the no1 hit MTV reality show "The Hills," spent a year abroad in Italy studying apparel design. She states, "I plan to get my hands dirty on this one.

This is something I have always wanted to do and Anchor Blue has enabled me to be an integral part of the design process. Each and every piece will have my initial input, feedback and final approval stamped all over it."

The initial Heidiwood collection consists of 13 fashion pieces plus accessories. Items will range in price from $10 to $60.

The spring 2008 collection is scheduled to hit Anchor Blue retail locations on April 15, 2008. The line will have its own build out and will be accompanied by other hot products from several well-known brands as well as the Anchor Blue brand.


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