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Heidiwood for Anchor Blue to debut on April 15
03 Apr '08
3 min read
CEO Tom Sands states, "Heidi equates our lifestyle statement that the diversity of fashion lives in LA. We are thrilled she is part of our 2008 campaign and can't wait to bring her line to our consumer."
In addition to releasing her collection through Anchor Blue retail outlets, Heidi will also be one of the faces of the brand for the 2008 high traffic seasons.
As part of her work with the company, Heidi will be featured in ad campaigns, do in-store appearances and be a general ambassador for the brand.
To kick things off, Heidiwood for Anchor Blue will make its runway debut "Heidiwood style" at the Hollywood & Highland Center on Friday, April 11.
To help commemorate Heidi's new line, the high-profile destination will go by the name, "Heidiwood & Highland" for the day and will feature a runway fashion show.
To further fete in support of the new line, Anchor Blue will throw a celebration event on Tuesday, April 22 at Hollywood "hot spot" Area for Heidi's friends and fans.
In addition to releasing her collection through Anchor Blue retail outlets, Heidi will also be one of the faces of the brand for the 2008 high traffic seasons.
As part of her work with the company, Heidi will be featured in ad campaigns, do in-store appearances and be a general ambassador for the brand.
To kick things off, Heidiwood for Anchor Blue will make its runway debut "Heidiwood style" at the Hollywood & Highland Center on Friday, April 11.
To help commemorate Heidi's new line, the high-profile destination will go by the name, "Heidiwood & Highland" for the day and will feature a runway fashion show.
To further fete in support of the new line, Anchor Blue will throw a celebration event on Tuesday, April 22 at Hollywood "hot spot" Area for Heidi's friends and fans.
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