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Nike+ SportBand to provide real-time performance feedback
03 Apr '08
4 min read
In competitive situations where minimal equipment is needed, the Nike+ SportBand provides athletes with a simple way of seeing nuances in their performance in real time.
The Nike+ SportBand provides a new way to connect to the Nike+ community and reap the benefits of Nike+ technology, when runners choose to run without music.
Running is only the first part of the Nike+ experience. By using Nike+, runners get an easy, accessible way to connect to the global Nike+ Community at nikeplus.com where they can track their workouts individually or alongside other runners from around the world.
The Nike+ website helps runners monitor their running experience with dynamic graphs that compare distance and time between single sessions, as well as weekly and monthly totals.
On April 10th, all Nike+ runners can get access to their own personal online trainer with Nike+ Coach. Nike+ Coach takes online coaching to the next level by empowering runners of all levels with the information and motivation needed to build their own training programs.
With Nike+ Coach, beginning and intermediate runners can access existing programs to train for a 5k, 10k, half-marathon or full marathon. For advanced runners, Nike+ Coach will help users build and edit their own training programs. No matter what personal coaching program users choose, runners can also automatically track and share their results.
With Nike+ Coach, every level of runner is accounted for, beginning with walk-to-run programs and progressing to advanced marathons and beyond. Whatever the goal, Nike+ members can join at any pace.
In coming months, teams will be integrated into the Nike+ Coach tool, allowing members to train together as a group, supporting one another and accepting challenges from other teams.
Additional community features at nikeplus.com include the “Challenges” section, one of the site's most popular destinations. Here, runners can push themselves further by initiating or participating in competitions with friends—or complete strangers—to see who can reach the virtual finish line first.
Other newly launched features include motivational tools like a leaderboard that shows how members run in comparison to other runners across the globe, a Google mapping tool that illustrates individual running routes, which can be shared with others, and a runner's blog called “The Forum.”
The Nike+ SportBand provides a new way to connect to the Nike+ community and reap the benefits of Nike+ technology, when runners choose to run without music.
Running is only the first part of the Nike+ experience. By using Nike+, runners get an easy, accessible way to connect to the global Nike+ Community at nikeplus.com where they can track their workouts individually or alongside other runners from around the world.
The Nike+ website helps runners monitor their running experience with dynamic graphs that compare distance and time between single sessions, as well as weekly and monthly totals.
On April 10th, all Nike+ runners can get access to their own personal online trainer with Nike+ Coach. Nike+ Coach takes online coaching to the next level by empowering runners of all levels with the information and motivation needed to build their own training programs.
With Nike+ Coach, beginning and intermediate runners can access existing programs to train for a 5k, 10k, half-marathon or full marathon. For advanced runners, Nike+ Coach will help users build and edit their own training programs. No matter what personal coaching program users choose, runners can also automatically track and share their results.
With Nike+ Coach, every level of runner is accounted for, beginning with walk-to-run programs and progressing to advanced marathons and beyond. Whatever the goal, Nike+ members can join at any pace.
In coming months, teams will be integrated into the Nike+ Coach tool, allowing members to train together as a group, supporting one another and accepting challenges from other teams.
Additional community features at nikeplus.com include the “Challenges” section, one of the site's most popular destinations. Here, runners can push themselves further by initiating or participating in competitions with friends—or complete strangers—to see who can reach the virtual finish line first.
Other newly launched features include motivational tools like a leaderboard that shows how members run in comparison to other runners across the globe, a Google mapping tool that illustrates individual running routes, which can be shared with others, and a runner's blog called “The Forum.”
NIKE Inc
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