Interviews
No nonsense to represent quality, comfort & style to today's woman
04 Apr '08
2 min read
From that memorable bright orange plastic package of nylons first introduced in 1972 to its current status as the no 2 brand of legwear and a growing manufacturer of intimates in the U.S., No nonsense continues to represent quality, comfort and style to confident American woman.
As modern woman has changed, so has No nonsense. Multi-cultural, educated and constantly on-the-go, No nonsense woman spends as much time racing to the drug store and to yoga class as she does in a boardroom.
To accommodate her needs and make life less complicated, No nonsense offers solutions to her everyday problems and challenges, dressing her head-to-toe in comfort and style.
In the past three years, the brand has taken its heritage and core values beyond sheer hosiery. Since 2004, the brand has diversified into exciting new areas in the apparel, accessories and intimates categories with Sleepwear, Panties, and Casual Legwear, as well as newly launched Bras, Sports Bras and Body Shapers.
As the company that created the first control top and shaping pantyhose, No nonsense continues to pioneer innovation with products such as Naturally Breathable, the first eco-friendly sport sock, the Aromatherapy Sock, and Shoe Solutions, all which provide solutions to everyday problems.
All No nonsense products are designed to offer complete comfort whether it's a comfortable waistband or a tag-free panty.
They often feature a feminine touch whether it's pale pink microfiber panties or pindot fabric-covered shoe gels. Shopping is convenient and streamlined, offering department store quality at incredible value. Packaging is modern, feminine and user-friendly.
As modern woman has changed, so has No nonsense. Multi-cultural, educated and constantly on-the-go, No nonsense woman spends as much time racing to the drug store and to yoga class as she does in a boardroom.
To accommodate her needs and make life less complicated, No nonsense offers solutions to her everyday problems and challenges, dressing her head-to-toe in comfort and style.
In the past three years, the brand has taken its heritage and core values beyond sheer hosiery. Since 2004, the brand has diversified into exciting new areas in the apparel, accessories and intimates categories with Sleepwear, Panties, and Casual Legwear, as well as newly launched Bras, Sports Bras and Body Shapers.
As the company that created the first control top and shaping pantyhose, No nonsense continues to pioneer innovation with products such as Naturally Breathable, the first eco-friendly sport sock, the Aromatherapy Sock, and Shoe Solutions, all which provide solutions to everyday problems.
All No nonsense products are designed to offer complete comfort whether it's a comfortable waistband or a tag-free panty.
They often feature a feminine touch whether it's pale pink microfiber panties or pindot fabric-covered shoe gels. Shopping is convenient and streamlined, offering department store quality at incredible value. Packaging is modern, feminine and user-friendly.
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