Marcolin & Staff Spa tie up for Dsquared2 eyewear

04 Apr '08

3 min read

Dean and Dan Caten, designers of the brand Dsquared2, the Marcolin Group, one of the global leaders in the eyewear industry and Staff International Spa, licensee of the brand Dsquared2, announced today the licensing agreement for the production and worldwide distribution of sunglasses and prescription frames under the Dsquared2 brand.

The 5-year licensing agreement, renewable for another 5 years, is consistent with Marcolin's Fashion & Luxury division portfolio. Once established, it is projected to generate a turnover of approximately 20 million euros.

This agreement marks Dsquared2's debut in the eyewear market. The launch of the first sunglass collection is planned for the first half of 2009 and will be followed by prescription frames soon after.

The distribution will be selective and focused in the most prestigious accounts and Department Stores worldwide, as well as Dsquared2 retail stores.

Dsquared2 Eyewear will be positioned in the high-end segment of the market offering styles for both men and women. The product will be developed with the utmost attention to detail and research of innovative materials, which are elements that have always distinguished Dsquared2 within the International fashion scene.

Maurizio Marcolin, Style & Licensing Officer of the Marcolin Group, stated: “I'm very satisfied for Marcolin Group's opportunity to launch a brand such as Dsquared2 in the eyewear industry. Dean and Dan Caten's great potential and stylistic talent, combined with the high market appreciation for this brands, will ensure an extreme success over the years, thanks to the

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